Concept information
Preferred term
3940Marketing & Advertising
Scope note
enthält Arbeiten über Methoden, Techniken und Strategien von Werbung und Marketing, Verbraucherumfragen und Marktforschung.
German
Broader concept
Notation
- 3940
In other languages
-
German
URI
https://w3id.org/zpid/vocabs/class/3940
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